- Manual

APPENDIX K: CENSATION GLOSSARY

Affluence	An estimate of the relative material comfort experienced within different neighbourhoods of the UK based upon a combination of variables from the 2001 UK Census
Census	A questionnaire distributed to the whole UK population once every decade, the last one was in 2001
Christian	Indicates that a relatively high proportion of a postcode indicated that their religion was Christian in a voluntary question in the latest UK Census
Comfortable	The central band on the affluence scale derived from the Census data
Commercial	Indicates the presence of a high proportion of business and public organisations within a postcode
Consumer	Predominantly businesses that deal directly with the public, e.g. shops, banks, pubs etc.
Distinctive	Where the proportion of a factor within a postcode is substantially larger than the proportion found within the UK as a whole.
Elementary (occupation)	Unskilled jobs, e.g. security guards
Empty Nests	Adult couples aged over 45, who have no children.
Established	The average length of residency within a postcode is over 6 years.
Excess	A significantly higher proportion of a characteristic when that proportion is large across the whole of the UK.
Frequently	6+ times per year
Geodemographic	The description of different characteristics about people based upon the location where they live.
High	Usually more than 8 times per year
Hindu	Indicates that a relatively high proportion of a postcode indicated that their religion was Hindu in a voluntary question in the latest UK Census.
Household	A group of people living within one building and accessed through a single main door.
Life Stage	Indicates the distinctive characteristics of a postcode according to their age and household make-up
Life Style	Indications of the different ways that people participate with society and people around them.
Mail Order	Indicates how likely respondents are to make purchases through the use of magazines, catalogues etc. where the product is not seen directly, but sent by mail after it has been ordered.
Many	Indicates that a characteristic for a Censation segment is one of the 10% most distinctive for that variable
Muslim	Indicates that a relatively high proportion of a postcode indicated that their religion was Muslim in a voluntary question in the latest UK Census.
Occasionally	Occasionally to 1 - 3 times per year.
Older Families	Adult couples, with children aged over 11.
Personal Services	Jobs that include support for private individuals, these can include health, social services and leisure.
Process Support	Low skilled jobs particularly those that support production lines etc.
Prosperous	The next to highest band on the affluence scale derived from the 2001 Census data
Public Administration	Predominantly local and national government offices
Public Sector	A grouping of business sectors including Public Administration, Health and Education.
Rank	If the clusters are sorted according to a selected variable then this number indicates the position in the list.
Residential	Indicates that a postcode has predominantly private residences within it.
Residential Services	These services are often intermingled with private residences and can include Petrol Stations, Newsagents, Small grocers, Hairdressers etc.
Religion	The 2001 Census included a voluntary question asking each respondent their religion, if they chose they ticked their choice from those available.
Seniors	Adults aged over 65, often living alone
Sikh	Indicates that a relatively high proportion of a postcode indicated that their religion was Sikh in a voluntary question in the latest UK Census.
Social Grade	A grouping of the population derived by the Market Research Society and used within Advertising and Marketing
SOHO	Small office and home office businesses
Some	Indicates that this characteristic is distinctive for that group although it doesn't fall into the top 10% for this variable.
Sometimes	4 - 5 times per year
Stable	Indicates that the average length of residency in a postcode is between 3 and 6 years.
Striving	The next to lowest band on the affluence scale derived from the 2001 Census data
Struggling	The lowest band on the affluence scale derived from the 2001 Census data
Tenure	Indicates the type of contract that a respondent holds for their place of residence.
Transient	Indicates that the average length of residency within a postcode is below 3 years
Turnover	The rate at which people move in and out of a postcode.
Variables	Different descriptions of the characteristics of people within a postcode.
Wealthy	The highest band on the affluence scale derived from the 2001 Census data
Young Families	Adults living as a couple with children aged less than 11 years old.
Young Singles	Adults aged less than 45, who are living alone.

 

Manual Contents

INTRODUCTION & INSTALLATION      Introduction      Copyright      Installation      Registration      Technical Support      Data & Data Updates OVERVIEW      General Overview      Starting the Program      Main Window FIND BOX & LOOKUP      Postcode Lookups      Other Lookups      Changes      Lookups with Town,      Locality or County      Typing errors and      delimiter insertion      Alias Localities      Lookup & Search Control Codes      Lookup Directives      Examples List Window      Skipping      Drag and Drop RESULTS LIST      Using the Results List      Auto Insert / DDE      Search Quantity      Cancelling a Lookup or Search SEARCH TAB      Using the Search Tab      Grid Reference Lookup      Shortcuts      Special Search Types      Special Search Options      Drag & Drop      Skipping      Alias Localities RESULTS TAB      Using the Results Tab      Customising Fields Displayed      Shortcuts      Drag & Drop      Editable Results MORE TAB      Using the More Tab      Search on More Tab LABEL TAB      Using the Label Tab      Drag & Drop MAP TAB      Using the Map Tab      Detaching The Map      Moving Around      Nearest Locations      Finding Distances      Zooming      Transferring Maps To      Other Applications      Printing      Overview Of A Place      in the British Isles      Grid References NEAREST TAB      Using the Nearest Tab      Creating a New      Nearest Database      Opening an Existing Database      Adding Records      Finding the 'Nearest'      Updating Records      Deleting Records      Filtering Records      Looking up Grid References      Making Labels From      Nearest Records      Showing the Position of      a Nearest Record      Viewing Distances to      One Decimal Place      Importing and      Exporting Records CENSATION TAB      Using the Censation Tab      Build Your Business      With Censation      How does Censation work?      Profiling, Targeting,      Locating and Communicating      Data Protection      Special License required for      use by data bureaux, mailing      houses etc      Using Censation with      AFD solutions      Additional Censation      Information      Drag & Drop DX      Introduction      Identifying a DX Address      DX with Fast-Find      DX Searching      Insert and Robot with DX AFD REFINER ROBOT      Introducing Robot Technology      Enabling Robot      Using The Robot      Wildcards      Robot Settings      System Tray Icon OTHER METHODS OF TRANSFERRING ADDRESSES      Transferring Addresses to      Other Programs      Clipboard      Drag & Drop      Insert      Show AFD Robot How      Tell AFD Robot How      Insert and Robot      Advanced Setup      Dynamic Data Exchange (DDE)      Dynamic Link Libraries MAILING LABELS      Printing Mailing Labels      Label Layout Options      Printing Options COMPACT VIEW      Switching to Compact View      Looking Up Addresses      Inserting Addresses OTHER FEATURES      On Top      Hot Key      Grid References      Export POSTCODE PLUS FOR DOS      PCP-DOS Command-Line      Address Lookup      Searching Techniques      Additional Parameters PROGRAMMING WITH POSTCODE PLUS Appendix      A - Formatting a PAF address             for printing      B - Command Line Options      C - Keyboard Shortcuts      D - Grid References      E - End User License Agreement      F - Reregistration Request Form      G - County Options      H - Censation Additional Info      I - Censation Detailed Tables      J - Censation Bar Charts      K - Censation Glossary      L - Occupancy & Address Types      M - DX Profession List